Turning today's innovative businesses into tomorrow's change-making brands
Combining our global footprint, bold creativity and fearless energy to equip our brands to drive positive global change
Harnessing the expertise, talent and experience of Bray St. to offer a holistic suite of brand-building services
Leveraging a strategic 360-degree approach to deliver real-time and long-term growth
Diagnosis
We understand the DNA of your business to inform robust strategy and inspiring creative for our brands. Groundwork is imperative, from intensive research to insight gathering, ensuring solid recommendations.
Strategy
We translate the qualitative and quantitative research into a tangible and achievable strategy with measurable objectives. Data is the backbone to a strategy that informs the creative and inspires your audience.
Creative
We apply strategic insights to creative thinking to devise a customer-facing solution that delivers all-important cut-through and distinction for your brand in a way that’s clear and consistent. Authentic engagement is everything.
Test
We put creative ideation through a rigorous testing process and ensure the solution holds-up against scrutiny from your would-be audience. This includes assembling focus groups and distributing surveys to validate our thinking.
Launch
We deliver across multi-channel platforms, from digital and social to print and experiential, acting as the brand guardians for accurate and consistent execution.
Review
We provide ongoing support by reviewing output, evaluating learnings and evolving creative to continue improving the brand and building equity long-term.