Becoming a long-term creative and strategic partner for global SaaS animal-health technology and services company, Covetrus.
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Advancing the world of veterinary medicine with a comprehensive platform that empowers international practices

The SaaS animal-health technology and services company is based in the US but operates globally – including Asia-Pacific, Europe, Africa and the Middle East – and offers veterinarians and their practices an all-in-one solution for everything from pharmaceuticals and consumables to technology and equipment.

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Tasked with becoming a trusted global creative partner

Bray St. harnesses years of specialist experience to continue acting as both a creative and strategic partner for Covetrus while connecting stakeholders across different regions.

From brand recognition to go-to-market campaigns and lead-generation strategies, Bray. St. has played a pivotal role in facilitating global strategic communications and fostering internal employee relationships.  

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Providing a holistic approach to product marketing, becoming a true creative and strategic partner

Our services for Covetrus are truly 360, from devising campaign strategy and product messaging to creating engaging demand generation content and design, ensuring a connected journey for the brand and its customers.

Globally, Covetrus turns to Bray St. to ideate its campaigns, drive awareness and generate leads, as well as deploying strategic communications – from digital to print, events to experiential.

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A genuine extension of the team

Bray St. has been working closely, collaboratively and creatively alongside Covetrus since 2018, and has a series of milestone marketing initiatives planned together for 2023 – and beyond.

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“Danny and the Bray St. team turned our existing framework for communicating to clients, along with brand guidelines and vision for demand generation, into a creative and engaging always-on campaign that tells a story to our customers. Their attention to detail and care for the message we’re trying to convey comes across in the careful execution of the design elements each month. We can rely on them for more than just the standard agency relationship.”

Kaitlin Brady

Marketing Operations Manager, North America Region, Covetrus

"We launched our new Covetrus Mobile Vet app at the London Vet Show 2019 to a fantastic response. The materials designed, from product videos to digital flyers, proved to be highly effective in drawing attention and driving engagement at the event itself and within our wider integrated campaign. A year on from launch, the app downloads continue to increase and we are working with Bray St. as we develop our strategy for the next phase of promotion."

Lara Fraser

Content Marketing Manager, EMEA Region, Covetrus

“Bray St. helped to create a suite of marketing materials after our global rebrand at such a huge scale in a very short period of frame. Their understanding of the technology space and how best to work with our business clearly showed throughout the project. Not to mention the brand templates they created, which will continue to deliver efficiencies for us well into the future.”

Toby Marosszeky

Head of B2B Marketing, International Markets, Covetrus

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