Developing new technologies for the shipping industry and deploying them across new markets
Market-leading SaaS software brand Shipnet solves the problems of the modern shipping industry with a complete suite of cutting-edge solutions that manage the technical side of ships before they leave port, measure their safety while at sea, and analyse how to improve once cargo has arrived.
Challenged to harness the heritage of the brand while embracing the ambitions of its future
The brief for Bray St. from Shipnet was clear: build a digital-first brand that pays homage to its history while making a bold statement that fulfils its vision of the future.
Developing stand-out in a sea of competition to ready the brand for its future voyage
The strategy devised by Bray St. is a confident and comprehensive identity that enables the brand to stand-out in a sea of competitors and steers it for years to come. Setting the Shipnet business up for success, Bray St. created a lead-focused website, messaging strategy, visual language and ownable brand codes for efficient deployment. All of which are housed on a cloud-based brand guide and asset management system – a first for the industry and an example of best-practice, sustainable operations.
Impressive lead generation and encouraging brand adoption
Less than 12 months since launch, the brand has seen a three-fold increase in qualified leads and an embedding of the brand narrative within senior management.
Head of Marketing, Shipnet