Shipnet
![large cargo ship at dock](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f55fd2d73a68c7dd347ad_large-cargo-ship-at-dock.webp)
Developing new technologies for the shipping industry and deploying them across new markets
Market-leading SaaS software brand Shipnet solves the problems of the modern shipping industry with a complete suite of cutting-edge solutions that manage the technical side of ships before they leave port, measure their safety while at sea, and analyse how to improve once cargo has arrived.
![shipnet laptop mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f514e54781acc41f25bdb_shipnet-laptop-mockup.webp)
Challenged to harness the heritage of the brand while embracing the ambitions of its future
The brief for Bray St. from Shipnet was clear: build a digital-first brand that pays homage to its history while making a bold statement that fulfils its vision of the future.
![shipnet mobile mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f514f8c52534876fce9fb_shipnet-mobile-mockup.webp)
Developing stand-out in a sea of competition to ready the brand for its future voyage
The strategy devised by Bray St. is a confident and comprehensive identity that enables the brand to stand-out in a sea of competitors and steers it for years to come. Setting the Shipnet business up for success, Bray St. created a lead-focused website, messaging strategy, visual language and ownable brand codes for efficient deployment. All of which are housed on a cloud-based brand guide and asset management system – a first for the industry and an example of best-practice, sustainable operations.
![shipnet social mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f514e6076f332171412e8_shipnet-social-mockup.webp)
Impressive lead generation and encouraging brand adoption
Less than 12 months since launch, the brand has seen a three-fold increase in qualified leads and an embedding of the brand narrative within senior management.
![shipnet icon mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f514e8c52534b3dfce9f2_shipnet-icon-mockup.webp)
![shipnet brand mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f514e63d64f5865efdcb7_shipnet-brand-mockup.webp)