iVvy is an innovative, SaaS technology brand disrupting the MICE and hospitality industries by offering integrated, cloud-based event management solutions to empower real-time search and book-and-pay functionality for event organisers and consumers.
iVvy tasked Bray St. to evolve the brand and unlock its potential by developing an impactful and versatile identity – not just to simplify the technology and strengthen its distinctiveness, but to make its communications more consistent across channels, while preparing it for global expansion.
Bray St. hosted a series of strategic workshops for all levels of seniority and product units – while undertaking thorough competitor research to understand the landscape – before evolving a distinctive visual language for iVvy that delivered cut-through and realigned the brand.
Completing the realignment was a comprehensive playbook to capture the attributing brand codes, traits and features of iVvy’s evolution and empower the team to independently lead marketing delivery.
Now equipped for global expansion, the partnership between Bray St. and iVvy delivered a versatile brand that will be gradually rolled-out across marketing activity as the business continues its hyper-growth, providing increasing brand value and recognition.
Chief Marketing Officer, iVvy