iVvy
![a group of friends holding sparklers](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f487988ef18c171cfcb0d_a-group-of-friends-with-sparklers.webp)
Empowering the industry with cloud-based event management solutions
iVvy is an innovative, SaaS technology brand disrupting the MICE and hospitality industries by offering integrated, cloud-based event management solutions to empower real-time search and book-and-pay functionality for event organisers and consumers.
![ivvy brand guidelines cover mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4f09072de362beb103e8_ivvy-brand-guidelines-mockup.webp)
Challenged to future-proof from an existing brand base
iVvy tasked Bray St. to evolve the brand and unlock its potential by developing an impactful and versatile identity – not just to simplify the technology and strengthen its distinctiveness, but to make its communications more consistent across channels, while preparing it for global expansion.
![ivvy poster mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4f154f2e77ab25e2ac2a_ivvy-poster-mockup.webp)
![ivvy tablet mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4f1d7b291e3df189fb8f_ivvy-tablet-mockup.webp)
Evolving the brand for a successful and sustained base
Bray St. hosted a series of strategic workshops for all levels of seniority and product units – while undertaking thorough competitor research to understand the landscape – before evolving a distinctive visual language for iVvy that delivered cut-through and realigned the brand.
Completing the realignment was a comprehensive playbook to capture the attributing brand codes, traits and features of iVvy’s evolution and empower the team to independently lead marketing delivery.
![ivvy slogan](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4f19a3e255fb4120bcef_ivvy-slogan.webp)
An eye on growth
Now equipped for global expansion, the partnership between Bray St. and iVvy delivered a versatile brand that will be gradually rolled-out across marketing activity as the business continues its hyper-growth, providing increasing brand value and recognition.
![ivvy brand guidelines mockup page](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4f048c52537664fcb21a_ivvy-brand-guidelines-mockup-page.webp)
![ivvy brand icons mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4f0e93b9b12c41e8ed47_ivvy-brand-icons-mockup.webp)
Toby Hanna
Chief Marketing Officer, iVvy