Btomorrow Ventures

Developing an innovative digital presence that prepares inspiring corporate venture capital company, Btomorrow Ventures (BTV) for its next exciting stage of growth.
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Driving A Better Tomorrow™ with responsible corporate venture investment

BTV is the corporate venture capital arm of BAT building world-class businesses that spark transformation.

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Challenged to connect the brand’s ethos with the digital world

The previous iteration of the BTV website didn’t reflect the progressive brand’s evolving identity as a leading global CVC fund with a team of dedicated and passionate specialists for start-ups in the fields of science, technology, wellbeing and sustainability. Bray St. brought this to the forefront of the digital presence for BTV.

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Creating a digital platform to equip BTV for long-term growth

From workshops to strategy and creative, rigorous groundwork by Bray St. resulted in a dynamic platform for BTV's communication and growth, combining intuitive UI, engaging content and inspiring design.

The website not only showcases the innovators in BTV’s portfolio and capabilities of its specialist labs, but offers the latest insights in cutting-edge tech thanks to The Spark, a specialist content channel.

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Increased traffic, amplified awareness and boosted enquiries

The launch of the new website generated positive PR for BTV – creating traction online and industry noise – but it also increased traffic, as well as interest from start-ups and growing brands.

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“Each day offers new promise and goals for us, and our new website is the latest stage on our journey to inspire, grow and evolve. BTV has achieved so much over these past two years and we now have an online presence that truly reflects who we are as well as our plans for the future.”

Peter Wozny

Senior Legal Counsel & Marketing Lead, BTV

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