BTV is the corporate venture capital arm of BAT building world-class businesses that spark transformation.
The previous iteration of the BTV website didn’t reflect the progressive brand’s evolving identity as a leading global CVC fund with a team of dedicated and passionate specialists for start-ups in the fields of science, technology, wellbeing and sustainability. Bray St. brought this to the forefront of the digital presence for BTV.
From workshops to strategy and creative, rigorous groundwork by Bray St. resulted in a dynamic platform for BTV's communication and growth, combining intuitive UI, engaging content and inspiring design.
The website not only showcases the innovators in BTV’s portfolio and capabilities of its specialist labs, but offers the latest insights in cutting-edge tech thanks to The Spark, a specialist content channel.
The launch of the new website generated positive PR for BTV – creating traction online and industry noise – but it also increased traffic, as well as interest from start-ups and growing brands.
Senior Legal Counsel & Marketing Lead, BTV