Nor-Shipping 2023

Empowering maritime SaaS brand Shipnet with a distinctive brand experience to deliver cut-through at the industry’s biggest trade show and delivering 90+ new leads and a 35% increase in web traffic .

Solving the problems of the maritime industry with a holistic suite of cutting-edge products

Equipped with cutting-edge SaaS software, Shipnet offers the maritime industry a complete suite of products that enables clients to holistically manage the technical side of their fleet, from technical to commercial and safety.

Challenged to create an ownable experience for Shipnet’s debut at the maritime industry’s biggest trade show

With both expectations and excitement sky-high amongst internal stakeholders, Shipnet’s debut presence at Nor-Shipping 2023 – the maritime industry’s most prominent trade show – was an unmissable opportunity to launch the rebrand for the innovative SaaS business and generate crucial new leads. What’s more, it was a chance to harness unique expertise that goes beyond simply design to deliver a complete 360-degree brand experience that generates growth.

Creating stand-out in a sea of competition to strengthen existing customers, generate new leads and cement Shipnet’s positioning

With ownability and distinctiveness essential for cut-through amongst the competition, Bray St. leveraged the identity of the reimagined brand – read more about this recent collaboration here – to create an immersive experience with measurable new leads.

Developing an exhibition delivery strategy for Shipnet that can be applied to future events for consistency and ownability

As with everything we do, it started with robust research followed by strategy. The output was a complete 360-degree experience to fully immerse attendees of Nor-Shipping 2023 into the Shipnet brand while securing new leads, from inspiring pre- and post-lead generation campaigns spanning a six-week period, to social media assets for seeding throughout the duration of the event, and an interactive way of displaying and communicating products.

Delivering 90+ leads, increasing web traffic by 35% and receiving positive feedback from attendees

Supporting an increase in new leads and the adoption of the rebrand since our original work, Bray St.’s role in Shipnet’s presence at Nor-Shipping 2023 solidified both in real time, reinforcing its position amongst clients and peers as the maritime industry’s SaaS leader. Over 2,000 people visited the stand across five days, enabling Shipnet to not only build essential brand awareness, but to engage with more than 90 new leads.

“Nor-Shipping 2023 was our biggest brand activation in a decade – with serious investment and high expectations from the business – but we knew we could entrust long-term partner Bray St. to deliver results. The team did us proud with a comprehensive strategy that led to an always-on pre- and post-lead generation campaign filled with engaging assets and a stand that communicated our brand and product offering to customers effectively – with proven results. The number of visitors across five days is testament to the strength of Shipnet’s presence at the event.”

Jenny Duffy

Head of Marketing, Shipnet

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