Provet Cloud

Empowering the brand transformation of Veterinary SaaS leader Provet Cloud through strategy, creation and deployment of brand material.
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A strategic partnership

A comprehensive body of work to launch a long-term partnership with SaaS pet-tech company Provet Cloud and activate its exciting new rebrand, including a multi-faceted trade show delivery strategy, brand video and website UI.

Empowering practice owners and their teams

Launched in Finland in 2013 as a start-up, Provet Cloud offers innovative and intuitive cloud-based veterinary practice management software that empowers business owners and their teams to be more efficient in everyday tasks, helping them to focus on what matters most – caring for patients and growing their business.

Challenged to activate a rebrand for Provet Cloud by launching it across touchpoints and harnessing our expertise in global SaaS pet-tech

Bray St. was tasked with activating an exciting rebrand for the SaaS pet-tech company at a pivotal time during its growth, col-laborating with the Growth Director and VP of Marketing on the internal and external launch strategy. Provet Cloud specifically wanted to partner with Bray St. because of our credentials in the international SaaS pet-tech space.

Launching an inspiring and impactful rebrand across channels for the dynamic SaaS pet-tech company

Working collaboratively with stakeholders at Provet Cloud, Bray St. strategised and activated the launch plan for the rebrand activation, both internally within the business and externally to customers.

A suite of engaging assets that brings the rebrand to life and equips Provet Cloud for future growth in 2024 – and beyond

Supporting the rebrand, created internally by the design lead at Provet Cloud, is a suite of strategic assets to cut through the noise of the competition and resonate with customers. This included a trade show delivery strategy comprising flexible stand options, messaging and supporting campaigns, a dynamic brand video that informs and inspires colleagues and customers with key messaging and ownable visuals, plus a one-page website that distils its product in one place.

A strong rebrand that resonates with both the internal team and customers

With positive feedback received from Provet Cloud colleagues and clients, the rebrand has proved a highly  successful springboard for a long-term partnership with the business. As part of a partnership agreement now in place for 2024, we’ll be helping to expand the reach of the business globally with a specific focus on the US  market, and we couldn’t be more excited to build the brand together.

“Working closely with our team at Provet Cloud, Daniel and his team of specialists at Bray St. helped us effectively and efficiently launch our new brand to our customers at our first major trade show event. We now have the tools to roll-out the same activation at events of different sizes in 2024. The brand video creatively communicates our brand and gives a wonderful voice to the people behind our product and we find it so valuable. And their assistance with our website UI has enabled a more intuitive experi-ence for our customers.”

Megan O’Brien

Director of Growth Marketing, Provet Cloud

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