Unlocking global expansion for hospitality SaaS company, For-Sight by evolving its creative strategy.
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Empowering hospitality accommodation providers to unlock the guest journey with powerful hotel CRM, emailing marketing and reporting tools

With eyes firmly on global expansion, For-Sight is passionate about delivering the most advanced technological innovation for the hospitality industry. Its forward-thinking vision is to embed data as a business-critical asset for the sector with a simple and secure CRM platform featuring powerful capabilities of data visualisation, governance and consolidation.

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Challenged to strategise, create and execute a complete rebrand to compete on a truly global stage

For-Sight turned to Bray St. as its trusted agency partner of nearly five years to create a new brand strategy reflective of its powerful technology, innovative capabilities and transformative potential.

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Enabling the brand to evolve in the UK and positioning the business as an EMEA leader

Building on the base strategy Bray St. created in 2019, we reinvented a visual identity for For-Sight to ready the company for an evolving market. This included a set of distinctive brand codes that could be clearly identified as For-Sight, a new framework and messaging hierarchy, relaunched website, marketing materials and event activation guidelines.

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The brand delivered sustained growth – both for sales and brand recognition

For-Sight saw an increase of 140% leads YOY, and raised awareness across social channels post-launch. For-Sight continues on its upward trajectory with several landmark projects planned with Bray St. for 2023.

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“Daniel and his team responded to our brief with all the agility and creativity we’ve come to expect of Bray St. They dug deep into our business to deliver a rebrand that responds to our growth and direction of travel. The messaging hierarchy will help comms for years to come while the website is a shop window that finally highlights our services clearly and positions us as leaders in the market.”

Jamie McBride

Head of Marketing, For-Sight

Become a Bray St. brand and choose long-term success
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