For-Sight
![Young woman sat on a sofa with a laptop](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f481e26ffa3ebff00e60d_a-young-woman-sitting-on-a-sofa-with-a-laptop.webp)
Empowering hospitality accommodation providers to unlock the guest journey with powerful hotel CRM, emailing marketing and reporting tools
With eyes firmly on global expansion, For-Sight is passionate about delivering the most advanced technological innovation for the hospitality industry. Its forward-thinking vision is to embed data as a business-critical asset for the sector with a simple and secure CRM platform featuring powerful capabilities of data visualisation, governance and consolidation.
![forsight laptop mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f50cfc519887ba0bd7cbc_forsight-laptop-mockup.webp)
Challenged to strategise, create and execute a complete rebrand to compete on a truly global stage
For-Sight turned to Bray St. as its trusted agency partner of nearly five years to create a new brand strategy reflective of its powerful technology, innovative capabilities and transformative potential.
![forsight brand mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f50cf90150a0347ca1d88_forsight-brand-mockup.webp)
![forsight icon mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f50cf88ef18802bd068a3_forsight-icon-mockup.webp)
Enabling the brand to evolve in the UK and positioning the business as an EMEA leader
Building on the base strategy Bray St. created in 2019, we reinvented a visual identity for For-Sight to ready the company for an evolving market. This included a set of distinctive brand codes that could be clearly identified as For-Sight, a new framework and messaging hierarchy, relaunched website, marketing materials and event activation guidelines.
![forsight tablet mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f50cfc4a6e4152673833a_forsight-tablet-mockup.webp)
The brand delivered sustained growth – both for sales and brand recognition
For-Sight saw an increase of 140% leads YOY, and raised awareness across social channels post-launch. For-Sight continues on its upward trajectory with several landmark projects planned with Bray St. for 2023.
![forsight booklet mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f50cffb942a80cf001f48_forsight-booklet-mockup.webp)
![forsight slogan](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f50d07b291e0fdf8a0c4b_forsight-slogan.webp)
Jamie McBride
Head of Marketing, For-Sight