Bray St. Updates
Strategic Thinking

Decentralised model. What is it, and how does it work

Published on

May 23, 2022


Young businessman having a meeting outdoors

If you didn’t already know, Bray St. is a completely decentralised agency. But although this term has caught fire recently, we were operating like this way before it was considered cool.

By decentralised we mean we’re a totally cloud-based agency. Yep, no snack cupboard, no 12:30 lunch runs – the full remote lifestyle. But although that might seem like an unorthodox way of running a business, having a team of creatives spread across the globe has huge advantages. Not just for us, but for our clients, too. Advantages that far outweigh the 5 o’clock drinks on a Friday.

Sure, we could have settled down in somewhere in England, the US or Australia, rented out an office with a dozen desks and a ping pong table and recruited locally; but to be frank, that would have been a mistake and we wouldn’t have produced work half as good as we have to date or built the team and reputation we have today.

Being a cloud-based agency allows us to be agile and flexible, truly globalised, giving us the opportunity to create a highly specialised team for our positive impact making clients.

Our clients rely on us to be their growth-minded partner and help turn their innovations into real-world change. We simply couldn’t do that with the same old agency model.

Ok, but how does it work?

The concept is simple.

We have a panel of contracted specialists we’ve carefully vetted and partnered with, including creative directors, designers, copywriters, UX/UI specialists, researchers, Web3 specialists, you name it.

When a client comes to us with a brief, we simply:

  1. Filter through our partners based on their experience, skill sets and personal interests
  2. Build a team of specialists best suited for the project
  3. Create a tailored team for the lifetime of our client relationship

Operating this way is what has allowed us to create truly forward-thinking brands and produce unique work that goes above and beyond expectations.

And for our clients, it means a team of specialists assembled to fulfill their exact requirements. A team that likely hasn’t been put together before for any of our other clients, offering a totally unique mix of skills and experience to help your brand thrive.

There are tons of benefits to our decentralised model, but I’ll touch on the main ones that would directly affect you here:

Truly global talent at your fingertips

Because we aren’t stuck to one location, we find the brightest, most creative people from around the world and add them to our partner panel, giving you some of the best global talent at your fingertips. This level of flexibility simply isn’t possible in a typical static agency model.

Bray St. has partners in Australia, England, Finland, USA, Mexico, Canada… there aren’t many places where we don't have partners!

Their expertise spans hundreds of different industries and niches, having worked for unicorn tech brands, on animated movies, FMCG, on gaming (Batman returns, not naming dropping or anythng), in banking and sustainability scale ups. That’s why we’re so confident we can deliver whatever our clients need because of our broad mix of skills and experience across our global partners.

Different cultures, opinions and world views brought together

Not only do we bring some of the best talents together, but we bring a broad spectrum of perspectives together, too.

Equality and diversity is something we value highly at Bray St. and sits at the heart of our mission to drive positive change. We pride ourselves on partnering with people from all walks of life that are as passionate about creativity, technology, sustainability and curating global change as we are.

Each of our partners lives and breathes these values, bringing a different perspective to the table, allowing us to challenge our thinking in a productive way on a daily basis.

This is what has helped Bray St. grow into the agency you see today.

Catering for the dreamers and the giants

We choose to work with innovators, forward-thinking people and brands that want to make an impact. But what that looks like is different for everyone.

Because of our flexible nature, we’re able to cater for the dreamer with a vision and an idea to change the world at the start of their journey, the tech mogul running a small but mighty team of game changers, right through to large corporations driving change on a global scale.

Our current client list range from Nasdaq listed tech companies, European maritime industry giants, Aussie unicorn Saas firms, Corporate Venture leaders right through to up and coming sustainability scales ups. We love the continuous challenge that comes with building something special and steering a positive impact.

Happier team, better results

Happy workforces produce great outcomes. If you’ve ever worked in a job you hate, you’ll know just how true this statement is.

Each member of our team has the ability to work from whatever location and environment they feel most productive in. Whether that’s gazing over the New York skyline, sitting on a beach in the South of England or just at home with your favourite pyjamas on.

One of our partners – Eliza – even went travelling around South America while working with us and produced some outstanding work during that time.

Creativity needs inspiration and freedom, and allowing our partners the freedom to decide how they work has allowed the whole agency to flourish.

(Read more about Eliza’s travels here)

Here at Bray St, we believe in partnerships. Working together towards a common goal.

Want to find out more about how we do it and how we can create a better future together? Get in touch today.

written by

Daniel Dagher

Founder and Client Partner

Bray St.

Become a Bray St. brand and choose long-term success
We partner with brands we believe in, whatever your stage of growth. If we've found each other, then we share the same vision.
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