Bray St. Updates
Strategic Thinking

Listen first, talk later: the power of listening to what clients want (and need)

Published on

May 26, 2022


Young adults having a meeting in a coffee shop

Have you ever watched Inception?

You know, the Academy Award-winning masterpiece with Leonardo DiCaprio extracting ideas from people’s brains? Well, that’s what we are here at Bray St, only we don’t sneak into your dreams to do it. We use an ancient, groundbreaking technique that, for some, takes years to master and that most agencies never quite seem to grasp – we listen. It just seems to come naturally to us.

Even after decades in the industry, working with hundreds of brands across all kinds of industries, we don’t know your brand or customer half as well as you do.

In fact, we’ve seen some of the biggest agencies around totally miss the mark with their clients because they think they know it all and this is what inspired us to do the total opposite with our clients.

When it comes to kicking off a project here at Bray St, we open our ears – and minds – lean in,land learn all about your problems, goals and ambitions before we even think about opening our mouths.Listen first, talk later. Words we live by here at Bray St.

You’d be surprised at how effective this strategy is. Most people we speak to are already harbouring the answers to their problems without knowing it. Rather than telling you how we “did this with this client” or “this sounds similar to this project”, we ask thought-provoking, sometimes challenging questions to make sure we deliver exactly what you need.

“To launch a business means successfully solving problems.

Solving problems means listening.”

– Sir Richard Branson

We work with brands that are constantly pushing the boundaries and driving positive change. People creating a future we want to be a part of, creating new technologies and sustainable solutions for generations to come. Our clients are creative thinkers, they just need a growth-minded agency to help them realise their vision. That’s exactly what we are here at Bray St.

Paving the way for an industry and innovating beyond what others thought possible means listening intently to what the market and the world needs and acting on it. That’s why as a team, we’re so passionate about the power of listening and frankly, it’s what makes us a great fit for the businesses we choose to work with.

Sure, we do tons of research, use tried and tested growth strategies and put a lot of hours into crafting powerful brands and campaigns. But we’ve found that by simply asking the right questions, igniting conversations and being curious to learn, we can produce campaigns that help shape the very future of our clients' brands.

We listen with intent and curiosity; produce show-stopping work people didn’t know they wanted (but seriously needed), and as your business partner – we’re invested in the future of your brand for as long as you want us to be.

We believe business is all about collaborative partnerships, pairing your knowledge and experience with our creativity and expertise to make a positive global impact.

That’s Bray St.

We’re here and ready to listen. Reach out to me for a chat at

written by

Daniel Dagher

Founder and Client Partner

Bray St.

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