BTV is the corporate venture capital arm of BAT, building world-class businesses that spark transformation – its powerful ESG accelerator program aims to solve some of the biggest challenges faced by the world today.
As a specialist in ESG – environmental, social and corporate governance – Bray St. was perfectly equipped to rise to the challenge of creating brand and product identities that were both ownable and distinct.
When it came to branding the program, Bray St. led the charge by working closely with participants, hosting a series of strategic workshops for full immersion into each business. This enabled the clear diagnosis of challenges and the development of the solutions.
Bray St. created brand and product messaging for each company that was as clear and consistent as it was creative and strategic, as well as delivering cut-through amongst competitors.
This was paired with proposed communications structures and growth guidelines for all start-ups – both essential tools for long-term success. All of which provide solid foundations for each of the entrepreneurs to drive their brand forward and make a positive impact in the world.
Working closely and collaboratively with participants of the ESG accelerator program, Bray St. created brand and product messaging to reflect the uniqueness of each start-up, alongside guidelines to futureproof the brands.
Senior Legal Counsel & Marketing Lead, BTV