Btomorrow Ventures ESG

Solving brand and product problems for the start-ups in the ESG accelerator program by global corporate venture company, Btomorrow Ventures (BTV).
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Driving A Better Tomorrow™ with responsible corporate venture investment

BTV is the corporate venture capital arm of BAT, building world-class businesses that spark transformation – its powerful ESG accelerator program aims to solve some of the biggest challenges faced by the world today.

BTV ESG's slogan

Tasked with leading brand and product growth solutions for accelerator participants

As a specialist in ESG – environmental, social and corporate governance – Bray St. was perfectly equipped to rise to the challenge of creating brand and product identities that were both ownable and distinct.

When it came to branding the program, Bray St. led the charge by working closely with participants, hosting a series of strategic workshops for full immersion into each business. This enabled the clear diagnosis of challenges and the development of the solutions.

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Solving product problems of exciting ESG growth brands making a global difference

Bray St. created brand and product messaging for each company that was as clear and consistent as it was creative and strategic, as well as delivering cut-through amongst competitors.

This was paired with proposed communications structures and growth guidelines for all start-ups – both essential tools for long-term success. All of which provide solid foundations for each of the entrepreneurs to drive their brand forward and make a positive impact in the world.

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Enabling BTV to empower ideas that can change the world for the better

Working closely and collaboratively with participants of the ESG accelerator program, Bray St. created brand and product messaging to reflect the uniqueness of each start-up, alongside guidelines to futureproof the brands.

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“Our goal is to transform BAT and the industry to drive a A Better Tomorrow™ and those values translate into everything Bray St. does. Not only is the team really clued-up when it comes to all things ESG, but the way they’ve helped some of our participants zero in on their mission has been invaluable. We can’t wait to see what the future of the BTV and Bray St. partnership holds.”

Peter Wozny

Senior Legal Counsel & Marketing Lead, BTV

Become a Bray St. brand and choose long-term success
We partner with brands we believe in, whatever your stage of growth. If we've found each other, then we share the same vision.
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