Delivering increased efficiency and agility through data
Forth is a leading data solutions provider for some of the UK’s largest financial and government institutions, transforming complex data sets into clear and concise communication assets.
Futureproof the brand in an increasingly competitive market
Challenged by an increase in upstart FinTech competitors, Forth tasked Bray St. with creating a compelling brand story and devising a clear visual identity, both of which would leverage their long-standing authority and experience in the market.
Capturing a point of difference and creating distinction in the market
Building on up-front insights – sourced from both first-party research and stakeholder workshops – Bray St. crafted a brand strategy with an ownable purpose: turning complicated data sets into valuable communication assets.
The term ‘asset’ would define a much-needed ‘why’ for Forth and connect the brand language to its customer base of financial institutions. Communicating its point of difference, the tagline ‘people-powered technology’ was born, evolving into a visual identity representing data in a sophisticated design.
Reinvigorating the brand and facilitating long-term growth through to acquisition
Off the back of the launch, Mail Metrics – a leader in data and financial technology – acquired Forth. Both parties credit the appeal of the acquisition to the strength of the brand.
Forth, Head of Marketing