Forth
![young couple looking at a laptop](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f5510f103215b987f1718_young-couple-looking-at-tablet.webp)
Delivering increased efficiency and agility through data
Forth is a leading data solutions provider for some of the UK’s largest financial and government institutions, transforming complex data sets into clear and concise communication assets.
![forth booklet mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4fb08fe083059e247670_forth-booklet-mockup.webp)
Futureproof the brand in an increasingly competitive market
Challenged by an increase in upstart FinTech competitors, Forth tasked Bray St. with creating a compelling brand story and devising a clear visual identity, both of which would leverage their long-standing authority and experience in the market.
![forth tablet mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4fbf85294246ad5abcec_forth-tablet-mockup.webp)
Capturing a point of difference and creating distinction in the market
Building on up-front insights – sourced from both first-party research and stakeholder workshops – Bray St. crafted a brand strategy with an ownable purpose: turning complicated data sets into valuable communication assets.
The term ‘asset’ would define a much-needed ‘why’ for Forth and connect the brand language to its customer base of financial institutions. Communicating its point of difference, the tagline ‘people-powered technology’ was born, evolving into a visual identity representing data in a sophisticated design.
![forth poster mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4fb9433726e55bf3e99b_forth-poster-mockup.webp)
![forth slogan](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4fbb72902f688343eecf_forth-slogan.webp)
Reinvigorating the brand and facilitating long-term growth through to acquisition
Off the back of the launch, Mail Metrics – a leader in data and financial technology – acquired Forth. Both parties credit the appeal of the acquisition to the strength of the brand.
![forth icons mockup](https://cdn.prod.website-files.com/6346e8b0f96ebd19ef18f8f5/638f4fb43c8808359813f247_forth-icons-mockup.webp)
Jamie McBride
Forth, Head of Marketing